At ATHAR, we collect and use your data to create personalized fragrance experiences. This Data Usage Policy explains in detail how we collect, process, store, and protect your information.
1. Data Collection Methods
1.1 Information You Provide
Account Creation:
- Email address (required for magic link authentication)
- Name (for personalization and shipping)
- Phone number (for order updates and support)
- Password (if using traditional registration)
Profile Information:
- Date of birth (for age-appropriate fragrance selection)
- Gender (for fragrance personalization)
- Nationality (for cultural fragrance preferences)
- Preferred language
Scent Preferences:
- Psychometric quiz responses (personality assessment)
- Fragrance preferences and dislikes
- Allergen information
- Favorite perfumes or scents
- Occasion preferences (day/night, season, event type)
Transaction Data:
- Billing and shipping addresses
- Payment information (processed through secure third parties)
- Order history and purchase patterns
- Promo code usage
1.2 Information We Collect Automatically
- Device Information: Browser type, operating system, device model
- Usage Data: Pages visited, time spent, features used
- Location Data: IP address, approximate geographic location
- Cookies: Session data, language preferences, authentication tokens
2. How We Use Your Data
Primary Purpose: All data collected is used to create your unique, personalized fragrance profile and provide exceptional service.
2.1 AI-Powered Personalization
- Psychometric Analysis: Your quiz responses are analyzed using AI to determine personality traits (Big Five personality model)
- Fragrance Matching: AI algorithms match personality traits to specific fragrance families and notes
- Recipe Generation: Google Gemini AI creates custom perfume formulas based on your unique profile
- Continuous Improvement: Anonymized data helps train and improve our AI models
2.2 Service Provision
- Create and maintain your account
- Process and fulfill orders
- Send magic link authentication emails
- Provide customer support
- Track shipments and deliveries
2.3 Communication
- Order confirmations and shipping updates
- Magic login links
- Gift notifications (when someone creates a profile for you)
- Marketing communications (with your consent)
- Product recommendations and exclusive offers
2.4 Business Operations
- Fraud prevention and security
- Analytics and business intelligence
- Quality control and formula validation
- Ingredient inventory management
- Legal compliance and reporting
3. Data Storage and Security
3.1 Storage Infrastructure
- Cloud Platform: Google Cloud Platform (GCP)
- Database: Cloud SQL (MySQL) with automated backups
- Application Hosting: Cloud Run (serverless containers)
- Geographic Location: Primary data stored in US data centers
3.2 Security Measures
| Security Layer |
Implementation |
| Encryption in Transit |
TLS 1.3 for all connections |
| Encryption at Rest |
AES-256 encryption for database |
| Authentication |
Magic link + JWT tokens |
| Access Control |
Role-based permissions |
| Password Storage |
Bcrypt hashing (if using password auth) |
| API Security |
HTTPS only, authentication headers |
3.3 Data Retention
- Active Accounts: Data retained as long as account is active
- Inactive Accounts: Data may be deleted after 3 years of inactivity
- Order History: Retained for 7 years for legal/tax purposes
- Marketing Data: Removed upon unsubscribe request
- Deleted Accounts: Personal data erased within 30 days (except legal requirements)
4. Data Sharing and Third Parties
4.1 Service Providers
We share data with trusted third parties who help us operate:
| Provider Type |
Data Shared |
Purpose |
| Email Service (Nodemailer/SMTP) |
Email, name |
Send magic links, order updates |
| Payment Processors |
Billing info, order amount |
Process payments securely |
| Shipping Carriers |
Name, address, phone |
Deliver orders |
| Google Cloud Platform |
All application data |
Host and secure platform |
| Google Gemini AI |
Anonymized profile data |
Generate perfume formulas |
4.2 What We DON'T Share
- Never Sold: We do not sell your personal data to anyone
- No Marketing Lists: Your email is not shared with other companies for their marketing
- Formula Confidentiality: Your unique perfume formulas are kept confidential
- Quiz Responses: Personality data is never shared in identifiable form
5. Cookies and Tracking
5.1 Cookies We Use
- Essential Cookies: Required for site functionality (authentication, language preference)
- Analytics Cookies: Help us understand how you use the site
- Preference Cookies: Remember your settings and choices
5.2 Managing Cookies
- You can disable cookies in your browser settings
- Essential cookies cannot be disabled without losing functionality
- localStorage is used to persist language preference (key: 'athar_lang')
6. Your Data Rights
6.1 Access and Portability
- View Your Data: Request a copy of all data we have about you
- Download Format: Receive data in JSON or PDF format
- Includes: Profile info, quiz responses, order history, perfume formulas
6.2 Correction and Updates
- Update personal information through your account settings
- Correct errors in your scent profile
- Modify fragrance preferences and allergens
6.3 Deletion Rights
- Account Deletion: Request complete account deletion
- Data Erasure: Personal data removed within 30 days
- Exceptions: Legal requirements may require retaining some data
- Anonymous Data: Anonymized analytics may be retained
6.4 Marketing Opt-Out
- Unsubscribe from marketing emails (link in every email)
- Opt out of personalized recommendations
- Still receive essential emails (order updates, magic links)
7. AI and Machine Learning
7.1 How AI Uses Your Data
- Input Data: Quiz responses, preferences, demographic info
- Processing: Analyzed by psychometric models and fragrance algorithms
- Output: Custom perfume formula tailored to your profile
- Learning: Anonymized patterns used to improve future recommendations
7.2 AI Transparency
- AI decisions are explained in your recipe (creation logic, reasoning)
- You can request details about how your formula was generated
- Human perfumers validate all AI-generated formulas
8. Children's Privacy
- Our services are not intended for anyone under 18
- We do not knowingly collect data from children
- If we discover we have a child's data, we will delete it immediately
- Parents may contact us if they believe their child has provided data
9. International Data Transfers
- Data may be transferred to and processed in the United States
- Google Cloud Platform complies with international data protection standards
- We use standard contractual clauses for data transfers
- Equivalent protection measures are in place for all transferred data
10. Data Breach Response
In the event of a data breach:
- We will notify affected users within 72 hours
- Relevant authorities will be informed as required by law
- We will provide details on what data was affected
- Remediation steps and protective measures will be communicated
11. Updates to This Policy
- We may update this policy to reflect changes in our practices
- Material changes will be communicated via email
- Continued use after changes constitutes acceptance
- Previous versions available upon request
12. Contact and Requests
To exercise your data rights or ask questions:
- Data Protection Officer: privacy@atharventures.com
- General Inquiries: info@atharventures.com
- Phone: +961 71 773 632
- Address: ATHAR, Baabda, Lebanon
- Response Time: Within 30 days of verified request
Your Trust is Our Priority: We are committed to using your data responsibly, transparently, and only to enhance your ATHAR experience. Your fragrance journey is personal, and your data protection is paramount.
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